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	<title>Ingo Rauth</title>
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	<link>http://www.ingo-rauth.com</link>
	<description>facilitating design driven innovaiton</description>
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		<title>Loverbombers</title>
		<link>http://www.ingo-rauth.com/2013/03/06/loverbombers/</link>
		<comments>http://www.ingo-rauth.com/2013/03/06/loverbombers/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 23:46:53 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=801</guid>
		<description><![CDATA[Lovebomber was a project that emerged as the result of a team effort during the Global Service Jam 2013 in Stockholm. The idea can be described as follows: People in public services rarely get appreciation in return for the hard work that they provide for the public. This can be seen in many places such [...]]]></description>
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<p>Lovebomber was a project that emerged as the result of a team effort during the <a href="http://planet.globalservicejam.org/">Global Service Jam</a> 2013 in Stockholm.</p>
<p>The idea can be described as follows:</p>
<p>People in public services rarely get appreciation in return for the hard work that they provide for the public. This can be seen in many places such as transport services, hospitals, schools, and many more. So for our 2013 service jam we came up with an idea that would grow happiness and appreciation towards those people.</p>
<p>We are Love Bombers, our idea is to release details through our facebook page and twitter every once in a while so we invite random people from the public to join us at a specific date, time, and place in thanking and showing appreciation towards workers in the public services.<br />
Its simple… we visit a location, approach a public worker and give them a hug, a piece of chocolate, or just say a simple thank you!</p>
<p>You can also host your own love bombing! just release details of the location and set a date using twitter #lovebombers, or using our facebook page to promote it. Do get in touch with some pictures! :)</p>
<p>Love bombing…grow happiness and appreciation towards forgotten workers in public places.</p>
<p><a href="http://www.facebook.com/globallovebombers">Join the project on facebook</a></p>
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		<title>Shortcuts on learning a new subject</title>
		<link>http://www.ingo-rauth.com/2013/03/05/how-to-improve-learning-some-shortcuts/</link>
		<comments>http://www.ingo-rauth.com/2013/03/05/how-to-improve-learning-some-shortcuts/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 14:03:12 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Research Tips]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=569</guid>
		<description><![CDATA[Did you ever found yourself in front of a paper that you simply didn&#8217;t understand or ever felt the need to prepare for a topic in an hour or two, and didn&#8217;t know where to start? As a student, I have faced these moments of frustration  more often that I liked. Postponing my &#8220;homework&#8221; I [...]]]></description>
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<p>Did you ever found yourself in front of a paper that you simply didn&#8217;t understand or ever felt the need to prepare for a topic in an hour or two, and didn&#8217;t know where to start? As a student, I have faced these moments of frustration  more often that I liked. Postponing my &#8220;homework&#8221; I have suffered from a lack of time more often than I can count. I guess the obvious thing to learn is to start learning a bit earlier, which somehow never really worked for me. Instead, I thought about how to find the information I need faster and and found some shortcuts that I would like to share.<br />
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<h4>1. Figure out your learning type</h4>
<p>Something we never learn in school is how people learn and that everyone has a preferred way of learning, called <a href="http://en.wikipedia.org/wiki/Learning_styles">learning style</a>. If you are like me, you might learn easier through conversations or drawing than reading, for others it might be the opposite. So, before you even continue to read, find out how you learn best, since this will save you a lot of time! After you found out how you learn best, pick an appropriate media format from the outset (audio, video, conversation with an expert or colleagues, writing &#8230;).</p>
<h4>2. Start with Wikipedia!</h4>
<p>This might sound quite obvious to some, but I never thought about it, CHECK WIKIPEDIA FIRST! This is for three reasons. First of all, it gives you a good and comprehensive introduction into the field. Second of all, it provides you with further references, that most of the time represent the basic literature on any given topic. Third of all, it will help you to get a better understanding of terminology you might not yet know, since specialized literature will most likely require a certain pre-understanding.</p>
<h4>3. Identify the most important sources</h4>
<p>Sometimes you might wonder where to start and the wikipedia might not help at all. If so, there are a couple of things you can do to get a basic understanding and further references fast:</p>
<p>a) Interview an expert. This can be done via email or by talking to a professional such as an professor or teacher. Try to specify your questions upfront and ask for further, basic or introductory (reading) material as well as author names for further refference.</p>
<p>b) Post a question like &#8220;Can someone explain to me &#8230;&#8221; in an appropriate group on twitter, facebook or linkedin. Make sure that you <strong>use the search function before you post</strong>, since people might get annoyed if a basic question is posted for the 10th time. In general, social networks can also be used to identify experts for later interviews.</p>
<p>c) Use <a href="http://scholar.google.com" target="_blank">google scholar</a> or another database to find the most cited work upon a topic. Although this might not always be the best solution, since new content is by nature less cited than outdated/older publications.</p>
<p>d) Try<a href="http://www.google.com/insights/search/#q=design%20thinking&amp;cmpt=q"> google insights for search</a> to find the most relevant articles during the last years.</p>
<h4>4. Find the information in a compressed format</h4>
<p>Sometimes you might be challenged to read a book. Most often, people don&#8217;t even remember half of the content, especially when in a hurry. </p>
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<p>One easy way to get most of the content in a short amount of time are summaries. Summaries exist for a majority of most standard works and most often capture the essence of the content. The easiest way to get a summary is by simply typing in the book title in quotation marks and the word summery into the google search field. In addition there are also a number of websites specialized on writing and distributing summaries. One such example is <a href="http://www.getabstract.com/en/">getabstract.com</a>. Although not cheep, these websites are well worth the money if you have to read multiple books and want to get a professional summery (check for the availability of the title first!).</p>
<p>However, if the title is new, you might not find a summary. In this case look at reviews in journals, magazines or on <a href="http://www.amazon.com" target="_blank">amazon</a>. Although most reviews stick to the basics, they often entail some good thoughts and reflections upon a book&#8217;s content, which might be helpful.</p>
<p>In case you can&#8217;t find anything, check the author&#8217;s homepage or wikipedia page for previous articles, talking about the same or similar topic since they might already outline the most essential thoughts.</p>
<p>Another possibility is to download an audiobook. However, these are not cheep and often take a couple of hours to listen to.</p>
<p>If you are are looking for a summary of a scientific paper, check citations using <a href="http://scholar.google.com" target="_blank">google scholar</a>, eventually someone has already done the job in their paper.</p>
<p>Although these approaches are NO replacement for reading the whole book, they might help you get most of the content in the least amount of time.</p>
<h4>5. Find alternatives</h4>
<p>Sometimes you might face articles which are just a headache to understand, poorly written or you simply don&#8217;t get them. Or, you simply might not have enough time to read a certain piece of literature.  How ever, if you simply can&#8217;t get the content of a written peace of information, there are several alternatives. One simple method is to interview your peers (if you are a student) or people who might have read the article. Another one is to simply search for a presentation. <a href="http://www.slideshare.net/">Slideshare</a>, <a href="http://vimeo.com/">vimeo</a> and <a href="http://www.youtube.com">youtube</a> are excellent resources when it comes to that and since more and more lectures are recorded, you might also want to try <a href="http://www.apple.com/education/itunes-u/">iTunes U</a>.</p>
<p>You might also want to consider this advice if you figured out that you learn much faster though audio or video than through reading.<br />
That is what worked for me. Since I&#8217;m always curious on how to improve my ability to learn, please feel free to share your shortcuts.</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/?px"><img class="zemanta-pixie-img" style="border: none; float: right;" alt="Enhanced by Zemanta" src="http://img.zemanta.com/zemified_e.png?x-id=e129ac96-f082-43a8-9ad9-0a7af85cab0c" /></a></div>
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		<title>Gunnareds Äldreboende &#8211; ADA lab social innovation case study #2</title>
		<link>http://www.ingo-rauth.com/2012/06/06/gunnareds-aldreboende-ada-lab-social-innovation-case-study-2/</link>
		<comments>http://www.ingo-rauth.com/2012/06/06/gunnareds-aldreboende-ada-lab-social-innovation-case-study-2/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 17:46:46 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Social Innovation]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=830</guid>
		<description><![CDATA[Project description: Den andra fallstudien inom pilotprojektet ADA Lab som behandlade &#8220;Äldres hälsa och välbefinnande på äldreboende&#8221; med utgångspunkt från Gunnareds Äldreboende i Angered, Göteborg. Roles: project management support/ process design and facilitation Further information: Project documentation (PDF in swedish) &#124; ADA lab website &#160;]]></description>
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<p><strong>Project description:</strong></p>
<p>Den andra fallstudien inom pilotprojektet ADA Lab som behandlade &#8220;Äldres hälsa och välbefinnande på äldreboende&#8221; med utgångspunkt från Gunnareds Äldreboende i Angered, Göteborg.</p>
<p><strong>Roles:</strong> project management support/ process design and facilitation</p>
<p><strong>Further information: </strong><a href="http://www.adasweden.se/media/user/adalab/Gunnareds_Tre_Ideer_v2_FINAL.pdf">Project documentation (PDF in swedish)</a> | <a href="http://www.adasweden.se/lab" target="_blank" rel="nofollow">ADA lab website</a></p>
<p>&nbsp;</p>
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		<title>Fjällboskolan &#8211; ADA lab social innovation case study #1</title>
		<link>http://www.ingo-rauth.com/2012/06/06/fjallboskolan-ada-lab-social-innovation-case-study-1/</link>
		<comments>http://www.ingo-rauth.com/2012/06/06/fjallboskolan-ada-lab-social-innovation-case-study-1/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 17:44:25 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Social Innovation]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=825</guid>
		<description><![CDATA[Project description: Den första fallstudien inom pilotprojektet ADA Lab som behandlade &#8220;Barns hälsa och välbefinnande i skolmiljön&#8221; med utgångspunkt från Fjällboskolan i Utby, Göteborg. Roles: project management support/ process design and facilitation Further information: Project documentation (PDF in swedish) &#124; ADA lab website]]></description>
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<p><strong>Project description:</strong></p>
<p>Den första fallstudien inom pilotprojektet ADA Lab som behandlade &#8220;Barns hälsa och välbefinnande i skolmiljön&#8221; med utgångspunkt från Fjällboskolan i Utby, Göteborg.</p>
<p><strong>Roles:</strong> project management support/ process design and facilitation</p>
<p><strong>Further information: </strong><a href="http://www.adasweden.se/media/user/adalab/Fjallboskolan_Tre_Ideer_v2_FINAL.pdf">Project documentation (PDF in swedish) | <a href="http://www.adasweden.se/lab" target="_blank" rel="nofollow">ADA lab website</a></a></p>
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		<title>Researching Design Thinking &#8211; some introductory literature</title>
		<link>http://www.ingo-rauth.com/2012/06/05/researching-design-thinking-introductory-reading/</link>
		<comments>http://www.ingo-rauth.com/2012/06/05/researching-design-thinking-introductory-reading/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 23:46:10 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Literature Reviews]]></category>
		<category><![CDATA[Paper]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=505</guid>
		<description><![CDATA[If you just got started in research on design thinking, you might have got a bit overwhelmed by the literature out there when typing &#8220;design thinking&#8221; into google scholar. Since I felt similar in the beginning, I thought I should provide some articles that might be considered an introductory read. The material presented in this post is [...]]]></description>
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<p>If you just got started in research on design thinking, you might have got a bit overwhelmed by the literature out there when typing <a href="http://scholar.google.com/scholar?q=%22design+thinking%22&amp;btnG=&amp;hl=sv&amp;as_sdt=0%2C5">&#8220;design thinking&#8221; into google scholar</a>. Since I felt similar in the beginning, I thought I should provide some articles that might be considered an introductory read. The material presented in this post is a loose collection of papers around the topic of design thinking providing a basic introduction to the current state of research (Hassi &amp; Laakso, Johannson et al.) and practice (Brown &amp; Martin).<span id="more-505"></span></p>
<p><a href="http://surreycreativeacademy.pbworks.com/f/Design+Thinking+Tim+Brown.pdf">Tim Brown &#8211; Design Thinking</a> (PDF) - this almos classic piece, which is often cited, describes the design thinking from consultant perspective. Tim Brown, CEO of <a href="http://www.ideo.com">IDEO</a> describes his consultancy&#8217;s approach and gives some easy to understand examples, along with a definition that he later <a href="http://designthinking.ideo.com/?p=49/#content">questioned on his blog</a>. He later published a book, entitled &#8220;<a href="http://www.amazon.com/Change-Design-Transforms-Organizations-Innovation/dp/0061766089">Change by Design Thinking</a>&#8220;, in which he extends on the subject as well as his consultancy&#8217;s work.</p>
<p>While Brown describes design thinking from a consultant point of view, <a href="http://rogerlmartin.com/">Roger Martin</a> (Dean of the <a href="http://www.rotman.utoronto.ca/businessdesign/default.aspx">Rotman School of  Management</a>) is focusing on &#8220;design thinking for managers&#8221;. In his <a href="http://rogerlmartin.com/library/articles/design-thinking">publications</a> he advocates that managers should think like designers and that they would benefit from the way designers work. Along with the HBR article of Brown, this <a href="http://www.rotman.utoronto.ca/rogermartin/AcademyofManagementLearning.pdf">interview with  Martin</a> provide a good introduction into the popular notion of design thinking.</p>
<p>The poular notion? Yes, there is a stream in academia that has talked about design thinking since the late 1960is and that has brought forward various theories about what it is, that designers do. Sadly, there is not much new work, that referes to this academic stream of research. While it is crucial to understand these academic contributes &#8211; if you want to relate to something a little bit more profound than consultants taking about what they do (in terms of research) &#8211; you might want to check a very insightful d<a href="http://gup.ub.gu.se/gup/record/index.xsql?pubid=146941">esign thinking literature review</a> by  Johansson, Woodilla &amp; Çetinkaya (2011).</p>
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<p>Another, very informative literature review on design thinking in the management discourse was published by Hassi &amp; Laakso (2011) : <em>Conceptions of design thinking in the management discourse. Proceedings of the 9 th European Academy of Design</em>. For their review, the author interviewed a number of people concerned with design thinking and asked them to reference books and articles concerned with design thinking. Based on this sample Hassi &amp; Laakso describe design thinking in a three-dimensional framework divided into: practices (ways of working), thinking styles (cognitive styles and ways of processing information) and mentalities (the mental attitude by individuals and the organizational culture).</p>
<p>Beside these three 3 are numerous interesting articles, taking different perspectives on design thinking, for example: an Article by <a href="http://epic.hpi.uni-potsdam.de/pub/Home/TrendsAndConceptsII2007/InnovationAsLearningProcess.pdf">Beckman and Berry</a> that looks into design (thinking), innovation and learning; a paper bei<a href="http://faculty.babson.edu/sfixson/Seidel%20and%20Fixson%20(Forthcoming%20JPIM)%20Design%20thinking%20in%20novice%20teams.pdf=1Eu4dnFCAomqVZwlrd25Vw"> Seidel &amp; Fixson</a> (2011) who proposed a set of 3 broad methods to characterize design thinking, or a recent paper by <a href="http://www.lucykimbell.com/LucyKimbell/Writing.html">Lucy Kimbell</a> on rethinking design thinking, which comes in two parts (2011/2012) .</p>
<p>For those who have already bought into the notion, you might be interested in these more skeptical publications by <a href="http://www.fastcodesign.com/1663558/design-thinking-is-a-failed-experiment-so-whats-next">Bruce Nussbaum</a> (an early promoter) and <a href="http://www.core77.com/blog/columns/design_thinking_a_useful_myth_16790.asp">Don Norman</a>.</p>
<p>I hope this material will help you to get started with researching design thinking. For those who already know this material and feel that there are some essentials that should be mentioned here, please feel free to suggest them below.</p>
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		<title>Global Sustainability Jam Göteborg 2011</title>
		<link>http://www.ingo-rauth.com/2011/10/21/global-sustainability-jam-goteborg-2011/</link>
		<comments>http://www.ingo-rauth.com/2011/10/21/global-sustainability-jam-goteborg-2011/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 18:00:48 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=838</guid>
		<description><![CDATA[Project description: During one weekend in November 2011 people with a diverse set of backgrounds came together to engage in the Global Sustainability Jam. The jam is an intensive 48h workshop format that brings together participants from different backgrounds to engage in a design challenge. The open challenge, which was Playgrounds in 2011, is announce on the first evening [...]]]></description>
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<p><strong>Project description:</strong></p>
<p>During one weekend in November 2011 people with a diverse set of backgrounds came together to engage in the Global Sustainability Jam. The jam is an intensive 48h workshop format that brings together participants from different backgrounds to engage in a design challenge. The open challenge, which was Playgrounds in 2011, is announce on the first evening in about 60 locations around the globe, involving 1500 participants. All participants are engage in a facilitated, human-centered innovation process that ranges from initial user research to prototyping of the final concept. As the challenge is open, Results range variety of solutions ranging from services to products.</p>
<p><strong>Roles:</strong> process design and facilitation | project management support</p>
<p><strong>Further information: </strong><a href="http://sustainabilityjamgoteborg.wordpress.com/">the jam&#8217;s blog</a><strong> | </strong><a href="http://www.globalsustainabilityjam.org/">Global Sustainability Jam Website</a></p>
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		<title>Societal Innovation</title>
		<link>http://www.ingo-rauth.com/2011/08/24/societal-innovation/</link>
		<comments>http://www.ingo-rauth.com/2011/08/24/societal-innovation/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 13:31:59 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[Social Innovation]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=374</guid>
		<description><![CDATA[I was wondering how I should describe innovations that deal with challenges of conflicting parties on an governmental, national or even international level a couple of weeks ago. Thinking of a common nominator I ended up thinking about societies.  Although it might be kind ob obvious I&#8217;m still kind of unsure if this really nails it or if [...]]]></description>
				<content:encoded><![CDATA[<p>I was wondering how I should describe innovations that deal with challenges of conflicting parties on an governmental, national or even international level a couple of weeks ago. Thinking of a common nominator I ended up thinking about societies.  Although it might be kind ob obvious I&#8217;m still kind of unsure if this really nails it or if it would be another fuzz/buzzword. The question is, should an area of innovation be named after the intended solution such as social - making it more open to be to applied to various fields &#8211; or after the are of the intended application/target group that it will server, such as human (centered) innovation.</p>
<p>From my understanding, human centered innovation clearly focuses on all things which are related to human beings and can therefore be seen as a superior group if we think of hierarchies. So the question would be if this classification would make sense. Societal Innovation in the way I thought about it, would be focused on groups of people and how there relate to each other. Therefor Societal innovation focuses on the improvement of the persistent relationships of groups of people (<a href="http://en.wikipedia.org/wiki/Society">Wikipedia</a>) such as tribes, political parties, states &#8230;</p>
<p>In contrast to human or  centered innovation, this will impact the tools that might be relevant in terms of analyzing, developing and evaluating as well as implementing new innovations. Things like a group dynamics, networks and systems have to bee taken into account in order take the interactivity into account. Areas like rules and regulations, culture and history have to be considered to really understand problems and solutions.</p>
<p>In regards to social innovation, which is targeted towards social needs/impact, Societal Innovation is open to target areas which don&#8217;t necessarily have a social impact, such as: policies, political actions, business regulations etc. since they all impact the way groups of people relate to each other.</p>
<p>These are just a couple of quick thoughts on the topic since I&#8217;m curious to see how others/you will reflect on it :)</p>
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		<title>Teaching Design Thinking &#8211; Innovation as a learning Process</title>
		<link>http://www.ingo-rauth.com/2011/07/05/teaching-design-thinking-innovation-as-a-learning-process/</link>
		<comments>http://www.ingo-rauth.com/2011/07/05/teaching-design-thinking-innovation-as-a-learning-process/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 20:55:37 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[Design Thinking]]></category>
		<category><![CDATA[Literature Reviews]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Paper]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=367</guid>
		<description><![CDATA[If there is one paper I would recommend to every teacher, coach and student on who wonders about team leadership or the learning process in design thinking it would be the paper &#8221;Innovation as a learning Process: Embedding Design Thinking&#8221; by Sarah Backman and Michael Barry. The paper not only introduces the design thinking, but connects it to [...]]]></description>
				<content:encoded><![CDATA[<p>If there is one paper I would recommend to every teacher, coach and student on who wonders about team leadership or the learning process in design thinking it would be the paper &#8221;Innovation as a learning Process: Embedding Design Thinking&#8221; by Sarah Backman and Michael Barry. The paper not only introduces the design thinking, but connects it to learning theory (Kolb, Owen) and thereby combines good, practical advise with background knowledge.</p>
<p>Based on their understanding and observations they propose that every phase of the &#8220;process&#8221; needs different skills and therefor a different leader. Meaning that the leadership should alter within the team based on skills.</p>
<p>Beside this, the paper offers a list of guidelines for leading teams which I can only recommend:</p>
<blockquote><p>How does a team know when it needs to shift phases? A good team leader is often critical to helping teams see when they need to move. What does that team leader look for?</p>
<div id="_mcePaste">
<ul>
<li>There is no reframing going on. The team is stuck with one frame, or one perspective of the problem it is trying to solve, and has been unwilling to try other points of view.</li>
<li>There are no interesting stories being told about the current situation.</li>
<li>There are no “ah-has” from team members who are seeing the situation differently or in new ways.</li>
<li>The conversation and stories that are being told about customers and users are boring, and not inspiring to team members.</li>
<li>There are no challenges to existing norms.</li>
<li>The team is not being generative enough; it is coming up with interesting ideas that may well meet user needs, but none are real opportunities for the business.</li>
<li>The team is confused; the models or frameworks that it has come up with are too complicated or difficult to internalize.</li>
</ul>
</div>
<p>The team leader must also understand the learning styles of each of the individuals on the team so that he or she hears each team member well, and in particular is tuned into the need to shift the process based upon the inputs of the team members and their particular perspectives. (Source: Sara L. Beckman, Michael Barry (2007) Innovation as a learning Process: Embedding Design Thinking)</p></blockquote>
<p>From my own experience I think this as well as the  rest of the paper is not only helpful to teams but also to coaches in design thinking since it provides a solid background as well as some hands on advice. It is full of example from the research&#8217;s experience teaching the subject. Although this might be considered as a very subjective view, this paper is definitely worth a read.</p>
<p style="text-align: left;"><a href="http://epic.hpi.uni-potsdam.de/pub/Home/TrendsAndConceptsII2007/InnovationAsLearningProcess.pdf">download the paper</a></p>
<p style="text-align: left;"><a href="http://insideinnovation.haas.berkeley.edu/Presentations/2007Conference/Beckman.pdf">download the presentation</a></p>
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		<title>Drucker and User-Centeredness</title>
		<link>http://www.ingo-rauth.com/2011/04/27/drucker-and-user-centeredness/</link>
		<comments>http://www.ingo-rauth.com/2011/04/27/drucker-and-user-centeredness/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:47:27 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[User Centered]]></category>
		<category><![CDATA[Drucker]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[user centered]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=360</guid>
		<description><![CDATA[While I was reading Tims Brown&#8217;s &#8220;definition&#8221; of design thinking for the x-time now, I actually never checked his reference to Peter Drucker. Drucker is, according to wikipedia the &#8220;best-known and most widely influential thinkers and writers on the subject of management theory and practice&#8221;. True or not, I was quite curious about what he [...]]]></description>
				<content:encoded><![CDATA[<p>While I was reading Tims Brown&#8217;s &#8220;<a href="http://designthinking.ideo.com/?p=49">definition</a>&#8221; of design thinking for the x-time now, I actually never checked his reference to Peter Drucker. Drucker is, according to <a href="http://en.wikipedia.org/wiki/Peter_Drucker">wikipedia</a> the &#8220;best-known and most widely influential thinkers and writers on the subject of management theory and practice&#8221;. True or not, I was quite curious about what he wrote on the subject so I searched his book, &#8220;The Essential Drucker&#8221; for <a href="http://books.google.com/books?id=YzbDcrHo0LMC&amp;pg=PA94&amp;lpg=PA94&amp;dq=converting+need+into+demand+drucker&amp;source=bl&amp;ots=5lhKhrIJlT&amp;sig=AV4NRuMtwVWnICAMSwRpvB4oXVM&amp;hl=de&amp;ei=1SO4TcOJCdHLswbOw6HrAw&amp;sa=X&amp;oi=book_result&amp;ct=result&amp;resnum=2&amp;ved=0CCMQ6AEwAQ#v=onepage&amp;q=needs%20demands&amp;f=false">converting need into demand</a> and found the following in the chapter entitled &#8220;The Purpose of Business&#8221;:</p>
<p>“It demands that business start out with the needs, the realities, the values of the consumer. It demands that business base its reward on its contribution to the customer&#8230;. It will force business to become market-focused in their actions as well as in their pronouncements.&#8221; (p. 16)</p>
<p>Seems like a quite strong statement, taking Drucker&#8217;s reputation into account. But be aware that, also its sounds like a great statement for user-centered design, the argument was done to clarify the role of marketing and innovation (the &#8220;only two&#8221; basic functions of a business, according to Drucker).</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/?px"><img class="zemanta-pixie-img" style="border: none; float: right;" alt="Enhanced by Zemanta" src="http://img.zemanta.com/zemified_e.png?x-id=475e09f3-e82f-4b81-bfd5-e66c6ddbcf4b" /></a></div>
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		<title>Q&amp;A with Charles Eames</title>
		<link>http://www.ingo-rauth.com/2011/04/19/qa-with-charls-eams/</link>
		<comments>http://www.ingo-rauth.com/2011/04/19/qa-with-charls-eams/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 11:18:52 +0000</pubDate>
		<dc:creator>Ingo Rauth</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Design & Innovation]]></category>
		<category><![CDATA[User Centered]]></category>
		<category><![CDATA[Definition]]></category>
		<category><![CDATA[Eams]]></category>
		<category><![CDATA[Needs]]></category>
		<category><![CDATA[Purpose]]></category>

		<guid isPermaLink="false">http://www.ingo-rauth.com/?p=356</guid>
		<description><![CDATA[I stumbled upon the reference to this video just yesterday and immediately had to check if there is a version online. Although it seems as it has been cut, concerning the date (1972) it could be considered quite visionary. This makes one wonder if we have learned anything new in the last (almost 40) years. [...]]]></description>
				<content:encoded><![CDATA[<p>I stumbled upon the reference to this video just yesterday and immediately had to check if there is a version online. Although it seems as it has been cut, concerning the date (1972) it could be considered quite visionary. This makes one wonder if we have learned anything new in the last (almost 40) years. It seems like design is still trying to catch up to this ideal state, described in the video.</p>
<p><iframe title="YouTube video player" src="http://www.youtube.com/embed/z8qs5-BDXNU" height="480" width="600" allowfullscreen="" frameborder="0"></iframe></p>
<p>A <a href="http://redalyc.uaemex.mx/pdf/375/37504907.pdf">transscipt</a> of the video can be found here. Would have loved to see the original (if there is an un-cut version).</p>
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